Web content
Web writing. E-copy. Site text. Online content.
Call it what you will, the written message your website conveys is vitally important. BUT unlike the linear world of more established media, writing for the Internet twists the old rules of conventional writing .
Whether you're launching an external site, a company intranet or an online marketing campaign, the laws of web authoring are as demanding as the medium is powerful. Bend the rules creatively and you're a design visionary; break them and you're building on sand.
This may help:
Webbed eCopy: The New Copywriting Rules for Online Content