YOUR POSTSCRIPT

After your headline, the "P.S." will be the most widely read part of your letter.

EVERY prospecting letter should end this way.

Not only do busy readers tend to scan the P.S. almost immediately after opening the envelope, they often glance back at it two or three more times as they read over your body copy.

And a P.P.S. ranks just about as high.

The two can often be used in tandem— P.S. Put this on your Visa now and pay later in 4 interest-free payments. P.P.S. Act before January 8th and save an additional 10%.

Your postscript is the last big chance to persuade your customer to act on a buying impulse. So:


  • Repeat your offer
  • Emphasize the key benefit
  • Unveil a new sales point or a surprise bonus
  • Underscore your call to action
  • Leverage the power of your brand

And don't forget the mouse print.

That real estate at the bottom of the page in tiny type isn't only for Legal. Make every inch of your letter sing for its dinner. E.g., "Offer valid at all participating restaurants. Your patronage is our bread and butter."

Back to our sales letter