YOUR CALL TO ACTION
What’s next?
"What's next?" is a question no reader should ever have to wonder. Even if your prospect skims straight to the end of your letter, your clincher should tell her precisely what to do, how to reach you and why time is of the essence.
|
Lay out the next step
* Just phone toll-free, 1-888…
* Visit www…
* Fax the application to…
* Drop by our office…
* Return your check in the pre-stamped envelope…
* Pop the reply card into the mail…
* Our account rep will phone…
* Our dealer is expecting you…
|
Carrots work wonders
* The first 100 callers will receive…
* If your reply is postmarked before May 11…
* Mention this offer to receive your special…
* Discount valid until…
* Act now to qualify for…
* Call right away if you want a free…
* See for yourself…
* 30-day money back guarantee…
* Your gift is tax deductible…
|
Gentle arm twisting doesn't hurt
* Your neighbors already know…
* Join the company of achievers…
* No collection is complete without…
* This belongs in the library of every true professional…
* You owe it to your family…
* Put your beliefs to the test…
* You'll wonder why you haven't already…
* Don't even think about the alternative…
* Supply is limited…
|
Tie back to your opener
* There's a good reason families like the Wilsons think…
* You read this message for one very good reason…
* It's no wonder you believe…
* You told us…
* So you see, you really can't lose…
|
Communicate urgency
* Time is running out…
* The time for insurance is before you need it…
* Coupon expires…
* You've waited too long to…
* Seize this opportunity…
* Order now while there's still time…
* I can't wait to hear from you…
* For even faster service…
|
And finally, restate your call to action in your reply card
* "YES I'd like to tear my heating bill down the middle. Please rush my free report on high efficiency furnaces. I do ___/ do not ___ need a sales person to answer my questions."|
|
Back to our sales letter
