Copywriting


Heads-up marketing copy is about one thing first: enticement.
Good copywriting opens the door; brilliant copy shakes your hand and pulls you in.

I work with agencies and directly with clients on writing and copyediting projects that entice, provoke and, ultimately, move product. Promotion that sells for its dinner.

• Direct mail
• Brochures
• Print ads
• Proposals

Need ideas for your next direct marketing campaign? Here are some writing tips.
Sales Letter Toolkit: Secrets of Direct Response Copywriting